How we started

Sweat Temples is an analog and digital media company that covers the American bathing culture scene as it's expanding. It was low key launched in December 2024 by the creative entrepreneur and writer, Nell Waters.

Waters has been a staple in the movement to bring back the bathhouse since 2010 and is committed to building lasting relationships with founders and operators who are pioneering the industry. 

She is a native New Yorker from the rough and tumble jungle of the Upper West Side and a California resident for more than two decades.